So.. I knew what I wanted for Tolly and our instagram community seemed to want the same thing!
Good looking muzzles, with a message. More than just a product, a company that wanted to shake up this outdated market and breathe new life into the muzzle space!
Which lead me and Tolly to designing our own muzzles. We had never done anything like this before, we had no experience, no contacts or connections. But I knew what Tolly needed didn't exist and I knew I was well positioned to make it a reality!
I might not have business experience but, I am an expert in this field. I have a BSc in animal behaviour, an MSC in clinical animal behaviour, 7 years experience at the largest rescue in the UK, 2 of those years overseeing their largest specialist rehabilitation unit and 1.5 years supporting all 7 of the south east centres with their most challenging cases.
So, we did it! We designed a product and prepared to lauch our first three sizes via Kickstarter in April 2022.
The build up to our kickstarter launch was wild, our email list doubled overnight, our community grew every day and I knew we were onto something magical. But there was something wrong.
Tolly was becoming unsteady on his hind legs, he was reluctant to jump on the sofa, off the bed, or into the car. Tolly was now 9, and my best friend. I knew he wasn't feeling well.
I launched my kickstarter campaign in the car, on the way to the specialist vets, on the 13th of April 2022. I snuggled Tolly the entire way, by now he was unable to use his hind legs at all - we moved him around using a waist sling and our hearts hurt thinking about what this MRI might show.